“In basketball, you can’t wait for opportunities to come knocking. You have to create them. And then seize them with both hands. You can’t afford the luxury of time. You have to act. And you have to act now. Even if it means going beyond your comfort zone
(as I have done with this brand). But that’s the beauty of team sport, you always know
you can act together.”
Jonas Foerts, professional basketball player and co-founder of ACT.
We are A C T.
a clothing brand founded with a focus on mental health in sport. An initiative of Jonas Foerts, Professional Basketball Player. The brand’s founders saw a significant need for support, education, and awareness around this issue, after their own experiences in the world of athletics. The collaboration with Olivier Goetgeluck allows us to offer resilience tools to support athletes to physical & mental well-being. By selling (durable) a c t. – items, we can spread our mindset and expand our mental health platform.
ACT. bold
Showing your vulnerability takes guts. It also means accepting that in order to grow, you have to be prepared to fall. You have to embrace failure as a waypoint on the path to success. By being bold, and sharing your stories and mentalchallenges, we will break the stigma. Only the brave keep grinding no matterwhat. And the first step is always to ACT.
ACT. together
You achieve more when you work as a team. Surrounded by people who push you to go further, who inspire you to reach higher. People who share your ambitions form part of your story. Embrace them and learn from them. So that together, we can take up the challenge to ACT.
ACT. consistent
Small things, achieved each day, will someday lead to big things. It takes discipline and commitment to get there. No matter how unattainable the goal may seem, keep on doing the things that inch you forward. Trust in the process.And let every victory amplify your power to ACT.
The inner life of the athlete such as mental challenges, digesting a loss, dealing with fear offailure and perfectionism is often left uncovered.
With ACT we want to support them, in whicheversport they are performing with tools that can help raise their game to new levels by attending to the inner game, the invisible and more subtile aspects of being an athlete.
OLIVIER GOETGELUCK
COACHING FOR MORE THAN 10 YEARS ATHLETES
AND PROFESSIONALS WHO WANT TO REALISE THEIR DREAMS
At ACT., we like to lead by example. By offering fair, vegan and sustainable clothing that proves we can do better when we ACT.bold, when we ACT.together and when we ACT.consistent.
We believe in designing less but better, with authentic, timeless creations that resist the passage of time. Our winter and summer collections are available all year round. And since many items are only available by pre-ordering, we cut down on leftovers.
We minimise our footprint while maximising quality. So you can be sure that every ACT. item you buy is made sustainably, responsibly, honestly and with respect for both the people who made it and the planet we all depend on.
At ACT., you can be confident that every purchase you make meets the highest standards for environmental protection and social responsibility. Because, we believe, there simply is no other way.
Sustainability is no longer just an option. It is an imperative. Which is why we only work with suppliers who meet our high standards with regards to responsible manufacturing, fair labour conditions and ethical trade practices. Their values are our values.
All our fabrics are Oeko-Tex* certified which means all products are processed without chemical substances which are harmful to human health or the environment. They are 100% vegan (without animal tests or animal fibers) and made from environmentally-friendly organic cotton, recycled polyester and/or Tencel fibres. Even our packaging materials are recycled and 100% recyclable, so please sort correctly.
Our commitment to social justice, transparency, integrity and authenticity also means we only select suppliers who give back to society via social outreach programmes and charitable donations that support local communities.
